The Outreach Lab is a 501(c)(3) nonprofit hub for civic engagement and innovation in community organizing. We exist to strengthen grassroots leaders, community-based organizations, and frontline organizers by providing the tools, training, and strategies needed to advance the issues that matter most. Our work is grounded in equity, collaboration, and community trust, building authentic and lasting relationships that expand civic participation and strengthen collective power.
Our Mission
To equip grassroots organizers, community leaders, and organizations with the skills, tools, and strategies they need to advance transformative change, while fostering stronger connections and collective care.
Our Vision
We envision communities where grassroots organizing is recognized as a vital pathway to justice. By centering outreach in trust and long-term relationship building, we aim to transform how movements grow, ensuring that change is both impactful and lasting for generations.
OUR FOCUS
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Outreach Strategy
Strategizing and building outreach plans that strengthen community connections through values-based approaches and long-term relationship building
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Training & Capacity Building
Workshops, and hands-on trainings for grassroots organizers and community groups to strengthen outreach, leadership, and strategy.
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Strategic Support for Organizations
Providing consulting, tools, and program development support to community-based organizations.
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Community Engagement Hub
Creating a shared space for collaboration, relationship-building, and movement alignment, ensuring campaigns and initiatives grow stronger together.
Our Story
The Outreach Lab was born out of more than six years of field experience listening to neighbors, training leaders, and building strategy across campaigns and movements. What began as Knock Knock LLC grew into The People’s Canvass Cooperative, where our focus expanded beyond elections to issue-based organizing that shaped policy and community priorities.
Through thousands of conversations and countless hours in the field, we discovered that real change is not confined to one election cycle. It requires intentional spaces for strategy, training, and leadership development that organizers can carry back into their own communities.
The Outreach Lab reflects that vision. Rooted in our values and lessons learned, it is a dedicated hub where grassroots organizers and community organizations come together to strengthen their skills, deepen relationships, and build lasting collective power.
